Meta Expands Muse AI Agent With Avatar, Smart Glasses Support, and Retail Partnerships
Meta is adding a live-video avatar, smart-glasses controls and Mac support to Muse just weeks after its launch. The agent will guide workouts, log meals, book appointments and assist with purchases; glasses support is due in the coming months.
Meta used its annual Connect event in Menlo Park on Wednesday, September 24, 2026, to announce a wide range of new features for Muse, its personal AI agent launched just weeks earlier in early September 2026.
CEO Mark Zuckerberg opened the keynote by describing Muse as the centerpiece of Meta’s consumer AI strategy. “In the coming years, I expect that Muse is going to grow into the personal superintelligence that billions of people around the world are going to use to accomplish their goals and improve their lives,” he said. Muse is powered by Muse Spark, Meta’s multimodal AI model built for agentic tasks, and is designed to connect to users’ apps and services including email and calendars.
Among the headline announcements: Muse will soon offer a personalized digital avatar — named Jolly in Zuckerberg’s demo — powered by a new model called Muse Realtime Avatar, enabling live video conversations between users and their agent. Muse will also be integrated into Meta’s smart glasses line, allowing users to issue commands by voice via a wake word. The glasses-based version will be able to guide workouts, log meals, book appointments, and assist with purchases, with Meta saying the feature will arrive “in the coming months.”
Meta also confirmed Muse is coming to Mac, where it will be able to operate any desktop application and continue working while the user steps away. Meta’s chief AI officer Alexandr Wang announced that Muse will receive its own email address, allowing users to add it to email threads or forward messages for the agent to handle — though no specific launch date was given.
On the commerce side, Meta announced partnerships with Stripe, Shopify, PayPal, Best Buy, Gap, Sephora, Walmart, Wayfair, Expedia, and Instacart, with Muse able to browse product catalogs and complete purchases through Shop Pay. Additional connectors include GitHub, Granola, and Notion. Meta also opened its platform to third-party developers to build their own connectors and said it received more than 1,500 applications within a week.
Zuckerberg said Muse will remain free up to a large token threshold, with Meta planning to eventually take a small fee from transactions to generate revenue.