Noise Raises $5.5M to Connect Brands With Everyday Content Creators Paid Per View

Marketing platform Noise announced a $5.5 million seed round in September 2026, bringing its total funding to $7.2 million. The round was led by Capital Midwest, M25, and Grishin Robotics, with participation from CapitalizeVC and operators from companies including DoorDash.

Noise connects brands with content creators — including people with no existing following — who post branded content on TikTok, Instagram, Facebook, and YouTube and are paid per view rather than a flat fee. Brands submit content briefs and budgets through the platform, which then handles creator sourcing, relationship management, and payments at scale. The company says it now has 1.5 million creators on the platform, and that its top creators earn more than six figures annually.

CEO Diego Kafie co-founded Noise in 2025 alongside Stu Feldt and Nic Weber. The three previously built a mobile game app called Playbite, where they experimented with recruiting everyday users to create social content promoting the app. That effort, Kafie said, drove a sharp increase in installs at a lower cost than working with established influencers. “Had we gone to established creators with big followings and clout, their rates would’ve been cost-prohibitive for our scrappy startup budget,” he said. That experience led directly to the creation of Noise.

New users on the platform complete creator training modules before accessing campaigns, with higher-paid opportunities becoming available as they complete more training and take on more work. Noise also launched an Organic-to-Ads program, allowing brands to run creator-made videos as paid ads on Meta and TikTok in addition to the creators’ own posts.

The company’s current customer base is primarily mobile apps and startups. Kafie said the goal is to eventually serve companies of all sizes. The fresh capital will be used to expand product capabilities and grow the team.