Nvidia Backs Indian AI Startup Simplismart in $14 Million Round to Cut GPU Costs
Simplismart says its software cut InVideo’s GPU serving costs by 56% and helps customers including HeyGen and Higgsfield tailor AI inference to speed and compute needs. Nvidia joined its $14M Series B, valuing the 2022-founded startup at about $100M.
Nvidia has invested in Bengaluru-based startup Simplismart as part of a $14 million Series B funding round, backing software designed to help companies run AI models more efficiently and, in some cases, with fewer GPUs. The round was announced in October 2026 and values the four-year-old company at approximately $100 million, including the new funding.
Dallas Venture Capital led the all-primary round, with Accel, Shastra VC, and Micromax also participating alongside Nvidia. Simplismart was founded in 2022 by Amritanshu Jain, a former Oracle engineer, and Devansh Ghatak, a former Google engineer, who met while studying at BITS Pilani. The startup now employs 58 people.
Simplismart’s software sits between AI models and the computing infrastructure they run on, automating how models are deployed and managed to meet customers’ specific performance and cost requirements. Rather than offering preset configurations, the company says it tailors factors such as response speed, request volume, and computing consumption to each customer’s needs. “Nobody actually needs the fastest or the cheapest inference,” Jain said, adding that companies need to run AI models at speeds and costs suited to their specific applications.
The startup counts AI video platforms InVideo, HeyGen, and Higgsfield among its customers, and says it helped InVideo cut GPU serving costs by 56%. Indian cloud provider Yotta also uses Simplismart’s technology within its Shakti Studio platform. More than half of Simplismart’s revenue comes from the U.S., despite the startup having more customers in India.
Simplismart says its annualized revenue run rate has grown 14-fold over the past six months to an eight-figure sum, based on recent customer usage rather than contracted recurring revenue. Alongside its investment, Nvidia has been working with Simplismart on technical integrations, including around its Dynamo inference software, and has helped introduce the startup to potential customers and partners.
Simplismart plans to use the funding to expand its U.S. presence, grow its team, and develop its inference software further. Jain noted that making AI inference more efficient could benefit Nvidia by making its hardware more attractive and encouraging broader adoption of AI applications — addressing what he acknowledged is an apparent paradox in Nvidia backing software that may reduce GPU usage for some workloads.