Roblox announced on July 16, 2026, a new mobile feature called “Build” that lets users generate basic games from a single text prompt, no programming experience required.
With Build, a user can type something like “Let’s make a cozy adventure game set in a dense forest” and the tool will produce an initial playable game that can then be modified and shared. According to Roblox, the feature is “powered by a broad set of AI models, including both open-source and proprietary Roblox models” and handles gameplay mechanics, environments, characters, visual style, and sound.
The feature enters public alpha testing on July 28, initially available to users in New Zealand aged nine and older who have verified their age. Users 16 and up will be able to publish their creations to a global audience. A free basic version will be offered alongside paid options.
The launch comes as AI-powered game generation draws scrutiny from developers and players. Critics argue that lowering the barrier to game creation via text prompts could flood platforms with low-quality, repetitive content and increase competition for human creators. A 2026 Game Developers Conference survey found that 52% of game industry professionals believe generative AI is having a negative impact on the industry.
Roblox says its discovery systems are designed to limit that risk. “The quality of games on the homepage isn’t changing: If no one plays it — no one can find it,” the company wrote, noting that AI-generated games will be ranked based on player retention, the same standard applied to other games on the platform.
Beyond Build, Roblox is also developing AI agents to assist with playtesting and analytics, a foundation model for generating 3D game assets, and a scene-generation model capable of producing entire editable 3D environments from a text prompt. Those features are expected to roll out in the coming months.
The announcement follows Roblox’s separate disclosure that it plans to shut down Roblox Connect, its avatar-based video-calling feature introduced in 2023.
Source: TechCrunch