Snapchat Launches Event-Planning Feature to Compete with Partiful

Snapchat announced in September 2026 the launch of “Snapchat Plans,” a suite of features designed to help users create, share, and manage real-world events with friends. The tool allows users to send and receive invitations and track event details — including time, location, and attendees — all within the app.

Users can create a Snapchat Plan by adding a title, selecting a date and time, and inviting up to 200 friends. Invitations are delivered directly through one-on-one chats, and guests can respond with “Going,” “Maybe,” or “Can’t Go.” Hosts can update event details, monitor attendance, and add more guests after an event is created. Guests can change their RSVP at any time and will receive a reminder one hour before the event. All plans are private and invite-only.

A new “My Plans” section will appear on user profiles, allowing people to browse current, upcoming, and past events. Users viewing a friend’s profile will also be able to see events they share with that person.

The feature is intended for a wide range of occasions, including birthday celebrations, sporting events, study sessions, and casual hangouts. Snapchat framed the launch as a response to the problem of event details getting lost in group chats. “No more missed get-togethers because of buried messages, lost details, or forgetting to create an invitation,” the company wrote in a blog post.

With Snapchat Plans, Snapchat is entering territory currently occupied by Partiful, a dedicated event-planning and digital invitation platform popular with younger users. Snapchat is not alone in targeting this space — Apple launched an app called Invites that lets users create custom invitations for any occasion. The move reflects a broader pattern Snapchat cited of Gen Z seeking more in-person connections.

Source: TechCrunch

This article was generated by AI and cites original sources.
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