Adobe is overhauling how video editors interact with artificial intelligence in Premiere, its professional editing software, with a new tool called Generative Media announced in 2026. The feature allows editors to generate video clips, sound effects, music, and soundscapes directly within the project timeline, without switching to a browser or external application.
The core change is one of accessibility rather than entirely new technology. Editors can now highlight an empty gap on a video or audio track and generate context-aware, fully editable clips on the spot. They can also select from multiple AI models within the timeline itself — including Adobe Firefly, Google Veo, Runway, Luma, and Kling — to match the style of their project.
Premiere is also receiving new AI audio tools, currently in beta, that can separate overlapping speakers, automatically lower music volume under spoken dialogue, and independently adjust dialogue and ambient sound levels.
Separately, Adobe is bringing its AI Assistant to After Effects, also in beta. The tool lets editors issue plain-language commands to reorganize projects, troubleshoot technical problems, and create effects without manually writing expressions.
The changes are aimed at reducing workflow interruptions for professional editors who currently have to leave their editing environment to source missing footage or audio elements. By embedding AI generation directly into the timeline, Adobe is positioning Premiere as a more self-contained production environment. For editors working under time pressure, this could reduce the friction involved in filling gaps in a project without stepping outside the software.
Source: The Verge