Truecaller, the caller ID app used by over 500 million people monthly, launched an eSIM service for travelers in May 2026, marking a significant expansion beyond its core product as the company faces declining advertising revenues.
The service is initially available in 29 countries, spanning Europe, North America, Oceania, and select markets in Asia, Africa, and South America. The country list includes Italy, Sweden, Spain, France, Germany, the United States, the United Kingdom, Australia, Canada, Indonesia, Malaysia, South Africa, Egypt, Nigeria, and others. Notably, India — Truecaller’s largest market — is absent from the launch, likely due to the country’s strict telecom regulations, which previously led to the blocking of eSIM providers Airalo and Holafly over fraud concerns.
Plans range from 1 GB over 7 days to 20 GB over 30 days. Truecaller is operating the platform in partnership with global cellular connectivity provider Telna and telecom software provider Telness Tech.
The launch comes at a difficult moment for the company. Last week, Truecaller cut 70 jobs across multiple teams. Its Q1 2026 results showed net sales dropping 27% to 362 million SEK (approximately $39.34 million), with ad revenues falling 44%. The eSIM offering is part of a broader effort to diversify revenue, alongside existing subscription features such as AI Assistant and Family Protection.
Truecaller’s chief operating officer Fredrik Kjell said the company’s existing user base gives it a distribution advantage over competitors. “They have had to build their audiences from zero. We are offering travel eSIM inside our app that over 500 million people already use and trust every month,” Kjell told TechCrunch. “These are established relationships, with a large number of people having used Truecaller for many years. That changes distribution and pricing.”
The eSIM market has been attracting investor interest, with startups including Airalo, Roamless, Kolet, eSIMo, and Truley raising millions of dollars within the past twelve months, according to TechCrunch.
Source: TechCrunch